What is double opt-in method?

Most of the email marketers use opt-in email marketing method to promote products and services over the internet. This is a very effective marketing method that bulk email sending because it sends marketing or promotional emails only to people who like to receive such emails.

 

Opt-in email marketing also has two types. They are single opt-in method and double opt-in method. In single opt-in method no email verification process involves. So it could lead to receive fake emails as well as emails of the people who actually don’t want to receive emails from you because one person can provide another person’s email address. But in double opt-in method email verification process will be carried out and person who subscribes to your mailing list wants to confirm his or her interest of receiving emails from you by verifying their email addresses. The process goes as follows. When someone provides an email address to your email subscribing process, an automated email will be generated and will be sent to subscriber’s email. The subscription process will be completed only after clicking the confirmation link which will be available in that email. Through this process more benefits will be received to you as well as to the subscribers. From your side, you will receive only genuine email addresses without receiving fake and incorrect email addresses. Also the emails that received to you will belong to people who actually want to receive emails from you. So you will get contacts of actual potential customers. It will be a great opportunity to increase your sales. And double opt-in method will protect you from the spam claims as well. Also from the subscriber’s point of view, people cannot provide others email addresses because email addresses to be verified. And will prevent the subscribing   from spell mistakes and other common errors that can occur.      

   

Therefore double opt-in method is so secure and more effective than single opt-in method. Because double opt-in email list will not contain accidental subscriptions.   It will gather only the emails that belong to people who have actual interest on your product or services.