Some Basic Elements of Various Marketing Tools

Knowledge about elements of various marketing tools can be quite helpful in making an informed decision regarding their use. Key elements of some of the important marketing tools are discussed here.

1. Email marketing: Some of its elements are discussed in following lines.

• Subject line: It helps in identifying what is the purpose of email being sent. A user may decide for or against opening an email simply by looking at its subject.
• Content: The different promotional offers, news regarding the industry and related information that can be useful for readers, are all found in the email content.
• Distribution list: All the email addresses to which marketing mails are to be sent are contained in this list.

2.

• Business details: All the information about a company, including its name, email address, contact information etc is provided under business details.
• Logo: The logo identifies a company and is usually found on top left or right corner on a web page.
• Web design: Other important stuff such as various buttons, navigation bars etc are categorized under it.
• Information about the products or services that are being offered by the company.

3. Corporate branding: A number of things constitute a corporate brand, which are discussed here.

• Logo: A logo aids in promotion of a brand as it can generate instant public recognition. It can be either a symbol or include name of the company.
• Slogan: It is used to make a statement which can be helpful in differentiating a product or service with the competitors.
• Products and services: The products and services that are provided by a company become part of the brand image. The quality of products and services determines how well these are accepted by the masses.

4. Flyers: The important elements of flyers are:

• Color: The color of a flyer is an important element. It is advised that one should use bold colors instead of black and white to make maximum impact.
• Font size and type: Text is used to convey information on a flyer along with images and other graphics. In order to have maximum effectiveness, flyer design should have minimum variations in font size and type.
• Graphics: All the images, pictures etc are grouped under graphics category. It is very important that eye catching graphics should be used in flyers so as to make maximum impact on the readers.
• Templates: Existing templates are used by designing professionals to create new designs.