Email Marketing - Do not Create These three Common Email Selling Mistakes

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Email Selling - Do not Create These 3 Common Email Marketing Mistakes

A common grievance I hear from businesses who undertake their own email promoting campaigns is their low 'open rates' and so low 'scan rates'.

These rates are useful to an email marketer because it will provide them an indication whether or not their copy is OK, their supply is OK and hence if their come back on investment is OK.

Personally, I prefer to look at these and other statistics, particularly how much money did we tend to drive in, however let's examine 3 common email marketing mistakes that will affect open and browse rates.

Mistake Number one

Firstly, it is very usual for these businesses to have a high range of bounced emails. These are emails that have been rejected and came as undeliverable. Bounced emails will affect any statistical data you would like to keep and it's necessary to keep track of these. It's important to look at the bounced messages individually and see why they bounced.

Bounced messages are categorised into two segments:

1. Arduous bounce;

2. Soft bounce.

Hard Bounce - this can be where the address isn't valid, and regardless of what you are doing, your message will never be received.

A Soft Bounce is where the in-box of the recipient is briefly unavailable. The foremost common reason for this is often the in-box is full. This might be as a result of the recipient is receiving alternative email selling messages from companies or it's an email address which is not checked out regularly.

By viewing 'bounced' messages you'll finish off your list.

I advocate you delete all addresses which have Arduous Bounced and keep an eye on the Soft Bounced addresses in case they continually appear in future email selling campaigns.

Once you have got a clean list to work from you'll see your open rates and read rate statistics change. It's most significant for any email promoting campaign to figure off as clean an inventory as possible.

Mistake Number a pair of

Subject lines which do not inspire anyone to open it. Bland subject lines can not entice anyone to open your email.


The omission of your customers' initial name can additionally cause an occasional open rate.

These are 2 crucial components to induce your emails opened. Bland Subject Lines lead recipients to browse them in the preview frame (if you're lucky) or have the e-mail immediately deleted.

Thus guarantee you use someone's' first name and an alluring subject line to induce them to click and open it. By this I mean:

Hi Paul, - "Here are 7 Ways that To Get Your Kids To..."

Mistake Variety 3

No headline at the top of the message or lack of a provocative, emotional statement at the start.

The header of the message should be attractive the recipient to browse more. It acts as a gateway or entrance into your email.

You could use the subject line doesn't matter.


whatever you employ, build sure you produce a reason for individuals to browse more. Often I prefer to feature a picture or product image at the top. This may then segue into a further discussion which can take the recipient deeper into your message.

In Outline

Sending emails is an art - it shouldn't be used as a suggests that to market without following the true, tried and tested '7 Killer Tips' I have written concerning in my book "seven Killer Tips To Get Your Emails Read".

Here are 2 steps all businesses will do immediately to urge better responses and actions to their email selling campaigns.

1. Observe each bounced email, discover why and clean the list.

2. Rewrite the e-mail to the suitable standards.

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Kimberly Gray has 1 articles online

Kimberly Gray has been writing articles online for nearly 2 years now. Not only does this author specialize in Email Marketing ,you can also check out her latest website about: Boy Dolls Which reviews and lists the best Boy Doll

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Email Marketing - Do not Create These three Common Email Selling Mistakes

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This article was published on 2011/04/26