Custom Email For Businesses: The Why And How

in Email

The competition is fierce in business today. Any business knows that its strength lies in the hands of the consumer. Businesses need to take advantage of any available opportunity to set them apart from the rest of the competition. While advertising and word of mouth play an important role, custom email for businesses is a vital element in establishing and maintaining a good reputation. With a little creativity, you can give your business a personalized feel that will attract positive attention from consumers. A good custom email will help you build customer confidence and gain publicity for your business.

Customer Confidence

We all know that in life and in business, the first impression is key. Your business email is the first impression that many consumers will make. A potential client may be hesitant to use a business whose email is from a generic hosting site. Custom email for businesses is an easy way to inspire confidence in customers. It shows that you hold a secure position in the market. Your customers want to know that they are investing their time and money into a stable business that is to be taken seriously.

Easy Publicity

With a custom email, your business is publicized, free of cost, every time a customer emails you or gives your email to others. You can get creative and use a catchy phrase to describe what type of business you are, what you manufacture, or what service you provide. If you have a memorable business name, you could use the name of your business as your customized email. Take note of well-known businesses. Almost any successful business will use branding in various forms, most notably with custom email. Custom email for businesses reinforces the brand every time the email is used.

Private Domains

One way to acquire a custom email is to purchase a private domain. Many companies offer this as part of an email package which may also include other services, such as extra storage capacity, multiple email accounts, and virus protection. Your email would read something like, your username (at) your domain name (dot) com. You could then set up a website at your domain name (dot) com for your business. The cost is minimal and will allow you to take advantage of additional services provided by the email hosting site, such as service support and a faster uptime.

Email Vendors

Another more recently used method is to register your custom email with an email vendor. You must register with a website that supplies custom email and create your username. You can then create a custom domain name or choose one from a list of available domains. More than one domain of the same name may not be used at the same time. Similarly, domains with copyrights or trademarks may not be reused. Your custom email will remain yours for a year. You may have to renew your email at the end of the year, or some sites may renew your registration automatically.

Author Box
Jet M. Perreault has 13 articles online

To get started with the right email package for your business contact today. 

Add New Comment

Custom Email For Businesses: The Why And How

Log in or Create Account to post a comment.
Security Code: Captcha Image Change Image
Related searches:

Custom Email For Businesses: The Why And How

This article was published on 2013/10/21